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Abercrombie and Fitch

A popular clothing store with a target audience of upper-middle class white teens and college students, 14-25. A+F competes with similarly targeted clothing stores such as American Eagle, The Gap, and Old Navy. Despite it's popularity and controversial marketing tactics, Abercrombie and Fitch is still regularly beaten by Old Navy in sales. Abercrombie and Fitch are highly controversial for the image attached to the name and for their suspect business practices. The image attached to A+F clothing tends be regarded as either: elite, sexy, expensive, suggestive of money and status, and popular; or mindless, racist, elitist, shallow, and depraved, depending on viewpoint. Abercrombie and Fitch has come under numerous lawsuits for alleged racism and discrimination in their hiring and marketing tactics. Furthermore, A+F's marketing is extremely skillful with psychological manipulation. The stores are equipped with looped advertisments running non-stop in back areas, designed for maximum saturation of propaganda, and affect multiple senses at once with constant spritzing of their trademark fragrance, loud, pulsing music, offsetting lighting and visual propaganda, and availble tactile stimulation. These are all coupled with heavy sexual imagery (to compound the point, the music played is also inductive of sexuality). Much of the marketing tactics of A+F border on or directly resemble fascist (particularly Nazist with the excessive elitism and alleged racism) indoctrination techniques. Along with Hollister Co., which is owned by the same company and employs identicle tactics, the stores are often viewed as cultish because of their heavy propaganda and the apparent mindlessness often associated with those who shop at A+F. The youth targeted and often excessive sexuality of A+F propaganda gives A+F an image of depravity not shared with other similar stores such as American Eagle (excepting Hollister Co. which again, is very similar to A+F). While overly gross generalizations are often made of people who shop at A+F, the cultish image created by A+F and the zealot nature of some A+F supporters, as well as the frequency with which the stereotypes are accurate refect poorly on the overall group who shop there. Much of A+F's tactics can be seen in fascist philosophy.

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The Urban Dictionary Mug

Ceramic mug (11 oz)
Printed on-demand just for you
Dishwasher safe
Microwave safe
Word on front, definition on back
Comfortable handle
Every order personally reviewed
636
62
10
1
15

I fucked with it for months before i finally ate it.

12314 1.Feb 15

Great mug! Got a homo mug for a friend's birthday and he adored it. :)

Cassiel M.Feb 15
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love it

celine d.Feb 14
Review by poop f.

THINGS ARE GETTING A LITTLE WILD AT CAILLOU'S HOUSE!

poop f.Feb 14

The thing is amazing. Also everything on the back is true!

NikolaiFeb 13

Professor - I am loving this ....not all professors are blasted toward intellectualism. I believe smart comes in all different sizes, color, beauty, and personality. I will use this coffee cup proudly. Loving it in Denver. Jax

jaxFeb 13

It was great! Very hard to break and easy to hold! Also very cute

Sanjay P.Feb 12
Review by Manley P.

I sent my friend the Wordle URL for her to enjoy. She did her first Wordle and got so excited, she sent me a text including the answer she got. This showed at the top of my screen and I read it - there was no way to un-read it so I was ... wordlefucked for the day!

Manley P.Feb 12
✓ Verified Purchase

Solid mug. Funny design. Fair price

Steve C.Feb 12
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My dad hits me with his mug. It's very very durable

Ball L.Feb 11

I got the Capybara one made by FAUBCOK and it was so good quality!

Keera U.Feb 11

i loved the mug, gave it to my grandmother on her birthday

Bart D.Feb 8

The mug is great! I bought it as a gag gift for a friend, and I didn't really think it was going to be a good mug, but when I got it I was super surprised! It is really high quality feeling ceramic and the print is very clear and good looking. It was also packaged really well, and the shipping process was nice too! It did take longer than I thought to get here, but it's understandable as I did order it custom. In all it is an amazing mug and I think I'm gonna have to buy one for myself.

Kara G.Feb 8
✓ Verified Purchase

This mug is great! It comes in perfect condition and I love that you can change the definitions! I put my name and then I put the definition as ‘the best person’. Made my day every time I picked it up.

Alice J.Feb 8

My name is Asher, I looked my name up a few days ago and we all had a good laugh. Now, this mug is my go to morning mug for drinking my herbal tea and plotting to take over the realms.

Asher T.Feb 8

I just love it. Just like I ordered!

susan s.Feb 7
✓ Verified Purchase

Exactly as promised.

Lou F.Feb 7
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To beginulate, the muglification of the vessel is both pleasing to the eye as well as the hand. Secondly, the option of choosing one's own colors adds to the lessening if the so called " buyer's remorse" which so often accompanies modern "on line" purchases.

John B.Feb 7
Review by Jade P.

My husband absolutely loves this! This was a difficult product to find but it turned out perfectly! He was cracking up. Definitely worth the buy.

Jade P.Feb 7
✓ Verified Purchase

I bought this mug for my daughter for Valentine’s Day. She saw the different descriptions of her name on your site, and read every one of them!! She then found a mug with everything written about her name on it. So, I am surprising her with it. The mug looks great. Quick delivery!

Toni B.Feb 5
✓ Verified Purchase
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