Abercrombie and Fitch mug

A popular clothing store with a target audience of upper-middle class white teens and college students, 14-25. A+F competes with similarly targeted clothing stores such as American Eagle, The Gap, and Old Navy. Despite it's popularity and controversial marketing tactics, Abercrombie and Fitch is still regularly beaten by Old Navy in sales. Abercrombie and Fitch are highly controversial for the image attached to the name and for their suspect business practices. The image attached to A+F clothing tends be regarded as either: elite, sexy, expensive, suggestive of money and status, and popular; or mindless, racist, elitist, shallow, and depraved, depending on viewpoint. Abercrombie and Fitch has come under numerous lawsuits for alleged racism and discrimination in their hiring and marketing tactics. Furthermore, A+F's marketing is extremely skillful with psychological manipulation. The stores are equipped with looped advertisments running non-stop in back areas, designed for maximum saturation of propaganda, and affect multiple senses at once with constant spritzing of their trademark fragrance, loud, pulsing music, offsetting lighting and visual propaganda, and availble tactile stimulation. These are all coupled with heavy sexual imagery (to compound the point, the music played is also inductive of sexuality). Much of the marketing tactics of A+F border on or directly resemble fascist (particularly Nazist with the excessive elitism and alleged racism) indoctrination techniques. Along with Hollister Co., which is owned by the same company and employs identicle tactics, the stores are often viewed as cultish because of their heavy propaganda and the apparent mindlessness often associated with those who shop at A+F. The youth targeted and often excessive sexuality of A+F propaganda gives A+F an image of depravity not shared with other similar stores such as American Eagle (excepting Hollister Co. which again, is very similar to A+F). While overly gross generalizations are often made of people who shop at A+F, the cultish image created by A+F and the zealot nature of some A+F supporters, as well as the frequency with which the stereotypes are accurate refect poorly on the overall group who shop there. Much of A+F's tactics can be seen in fascist philosophy.

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The Urban Dictionary Mug

  • Glossy ceramic, 11 oz
  • Vivid artwork fused into the finish, not a vinyl decal
  • Microwave and dishwasher safe
  • Word on front, definition on back
  • Approximately 3.8" tall
  • Every order personally reviewed
  • Returns & defect-free guarantee

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Customer Reviews

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I appreciated the email asking if the content was correct. Excellent quality and attention to detail. Thank you!

James H. Sep 23
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its an incredible mug! i would recommend purchasing this awesome product!

bill n. Sep 23

Damonism and #Stolen Valor Coffee Mug These coffee mugs are rugged, solid, high quality and keep the liquids hotter, longer. The definitions of both mugs are spot-on! I will definitely by more. Great work Urban Dictionary!

Forced Karma Sauce Sep 23

why is this a real thing? AND YA'LL ACTING LIKE IT'S NORMAL!?

Ako g. Sep 22

I really like the mug, but I thought I had ordered the all pink one. What came was a white with a block of pink with "Fubar" written on it.

Barbara S. Sep 22
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the only reason why i care about humanity this mug is the reason why i believe humanity deserves a second chance, even after they blaspheme my name. this mug is the greatest thing i've ever seen and i have ordered many of them. this mug replaces the holy grail. the bible should've told about the wonderful deeds of the mug and how it saved humanity from my wrath. alas, whilst the laws keep me from tampering with human minds and altering holy objects like the bible, i can only pass on my message: "spread the news and buy this mug!"

GOD Sep 21

Its.. omg, its............. AMAZING AMAZING OMG ITS SOOO GOOD

desfhueshd e. Sep 21

A mug for your boyfriend Paul????? My boyfriend is not called Paul. I don't even have a boyfriend

Yolanda Linares Sep 19

Great mug... finally got my ""your mom gay lol" mug, I'm so happy

Jackoof Sep 18

ariana grande mug omg this slays mah life

ariana grande is a queen Sep 18

It was easy to correct grammar when necessary, and then to order a great gift for a member of a wedding party. Nice, simple, and sturdy mug.

Etan N. Sep 18
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with this we regain gods trust This mug changes my views of humanity. I think we may have a chance of not going extinct. Everyone should own this fantastic mug. Oh it's also has a nice handle.

Yeet Skeet Sep 17

Love that I got an Urban Dictionary word definition from someone I know! So much fun and great memory item!! 😊

Jamie W. Sep 15
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I like it but it took a long time getting here

Bruce M. Sep 15
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Very basic mug but does the trick!

Daniel B. Sep 14
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The mug is of good quality but advertisement needs to change as the sample photo for ordering gives the customer an illusion that the entire mug is of that color ordered when it is not

Melissa L. Sep 13
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muffinism mug very bold mug i love it u should buy one

numpty muffin Sep 12

Oof oof this mug gives me life every single day. i have no other reason to wake up in the morning. also this website is the only thing that's ever loved me.

buyin'dumbmugs Sep 10
Review by Jada D.

The fact you guys make custom mugs is the most hilarious yet smartest thing ever, thank you so much I'm definitely gonna collect these and chuckle at the crazy words/terms only I will understand the depth of! 😂

Jada D. Sep 10
✓ Verified Purchase

Nice, but I need the “Reservation Dogs” version of “Aho!”

Richard B. Sep 10
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