filotimo
Filotimo (or Philotimo) is best understood as ones responsibility to himself as a human being to always act in accordance with righteousness and honor. Even if ones wealth, safety, freedom, or even life is at peril, one that lives by this virtue will always choose to do the right and honorable regardless of consequence. The idea of filotimo goes beyond the idea that one needs no motive to act in good faith and for a good cause, and suggests that for a sentient being, right and honorable actions should be the only acceptable behavior. It therefore requires a universal (or at least well-established) sense of morality, and a "golden standard" of behavior, which must be reached by all means possible, and by any sacrifice necessary. This term unique to the Greek language may apply to individuals, groups, or even Greek society as a whole, and may refer to any kind of action or behavior. Filotimo is often seen as the "prime vitrue". It comes from the words φίλος = friend and τιμή = honor.
The Urban Dictionary Mug

I love it! Thanks! So
Great present for a retiring colleague with custom saying she's known for!

Loved this mug! So unique and you can edit the text to add something unique.
I gave it to my friend who took money from me and never returned.
I love the fact that I was able to customize my name since I've never been able to find anything with my name. The only downside is it's smaller than I thought it would be (I guess I didn't pay much attention to that), wish it was bigger, only about 10 oz total.
It's simply awesome; and plus, the word means a lot.
Really fast and looks great! Took a chance on Christmas gift and it was a success!
Awesome mug feels really nice good weight and color although I think the shade could be a little brighter when it comes to the highlighter yellow, I am still pleased with the outcome and the fact that a whole passage was so neatly printed onto the product, very pleased with the packaging too! That made it so easy to wrap just in time for Christmas. Who knew!!
okay so the mug was mid but when you have a genz meme and give it to one of the most serious people you know then it's pretty funny
Nice mug, great feel‼️
Perfect!
Good quality ceramic cup! Worth the novelty price!

Perfect gift for my gf
Looks great! Came quick
Gave it to my nerd brother. He used it consume liquid

Love it

as a fan of non-Z-generation-UD (since 2000 more or less) , especially of old-school definitions ("phat!") (as Nick, the more time passes by, the more I reach my inner age = 75 XD) , I totally appreciated the delivery in time for Christmas! (whispering) Perhaps printing quality in the Spain printing company is not as good as in the US, but - hey! - I got it before Christmas as a gift for my thank-God-non-Gen-Z-sister! ;) hugs from the eighties, and from Italy, and thanks! Mario
This is SO cool. Morning coffee will always memorialize my new addition to the English lexicon.

Too inappropriate
Item came at appropriate time in good condition.
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