Abercrombie and Fitch Mug
Clothing brand that is marketed to college-age people, but purchased mostly by middle- and high-school students, it seems. Started in the 19th century, it was once a sporting-goods store, in the "hunting things for sport" sense. They weren't doing well in the nineties, so the new CEO decided to revitalize the company by selling stylish, preppy clothing for younger people. He thought that maybe if they sold things at crazy-high prices ($50 for a cotton t-shirt, etc.) then teens and young twenties would somehow buy the clothing because it would be "cool" if it was expensive. Or some kind of crazy reverse-psychology marketing idea. Anyway, everyone thought this was a terrible idea, but as the younger set are often easily confused by marketing ploys, the company became very successful. Currently, A&F is hugely symbolic in American high schools - and middle schools, too. People who wear Abercrombie are often well-to-do and attractive, and so they are thought of as "popular" or "preppy." Being teenagers, they are often very possessive of their popularity and are loath to accept or be friendly with other types of kids. "Other types" means those who want to dress or act differently than the A&F children. To those who hate it, it represents either the kind of money-squandering that they can't afford, or the frivolous and cruel social structure that they can't be a part of. A&F clothes are often cheaply made and fall apart in the wash, or are made to show lots of skin, which is disturbing when seventh-graders are amassing closetfuls of it. Basically, it's clothing that they know isn't worth the money, but that they buy because it's cool and pretty much normal to do so. Abercrombie symbolizes affluence, coolness, stylishness, fitting it, being popular, being hott with two t's, being normal, conforming, being mindless, being careless, being without inhibition. A&F symbolizes being a young person - you don't have to worry or work or do anything except study and play and flirt and look good. For its supporters, it is innocence, and for its opponents, it is ignorance. That's why Abercrombie is so hugely controversial.
The Urban Dictionary Mug
Customer Reviews
This mug made me to from a Level 1 Crook to Level 100 Mafia Boss instantly. I ascended to the heavens above when it came to the door and God himself told me "your a boss now cuh" and i descended feeling very powerful. Next thing I knew everyone loved me. However 4/5 stars because now I have too many fans and one is holding me hostage.... help
The mug is awesome, the yellow color is great but green is also good, the scream mug is the best mug in my entyre live!!! I can't imagine my life without this mug, i cant stop buing it.... I have like 30 mugs every color in this site and also i'm ordered a new one, please help me.
It is amazing I was having a bad day and I read this. My name is Evan and this made me happy
This mug made me horny.
looks perfect!!! we loved it
I ordered 4 of your mugs -- and have received 3; hopefully, the 4th is on its way! So far, I've received "fame," "620," and "$" ... only needing "hulo." ...It might be a matter of me being patient, that the 4th mug is on its way. However, the 3 received SO far are all EXCEPTIONAL, in every way!!! Mark Moilanen
I love this mug with a burning passion in my heart, I have purchased 7 of these mugs and intend to continue. This mug has changed my life for the better
it's the best mug of the world !!!!!
wow! this mug is so thoughtful to giving to my wife!
The description tells nothing but facts. 5 stars instant
Your description is right on, except in 1989 I named my daughter Kallen Mikel (www.kallenmikel.com/original-art). I thought I made up the name, but apparently, it originated as a boy's name in Greek and Hebrew. I first found this out in 2001 when I was traveling to Finland. In the 'tube food' section in a big Finnish supermarket there it was, a royal blue tube of salmon paste with a blonde-haired boy named Kallen! So now I have discovered that there are many Kallen's of both sexes. I want to buy her a cup, but it has 'him' on it. Is there any way you can make that a unisex description for both sexes? Just askin'. Being a Barbara (Barbs) myself ... a 'cake eater' from Edina, MN I had to ask ... haha ;-)
Thank you for the mug. It arrived fast and exceeded my expectations.
I loved my mug and it came in a timely fashion.
Gave i as a gift to my teacher she loved it
Sent this to a friend who may have originated the term, now part of slang lexicon. He was very pleased. The color is also perfect. Well done!
this mug summs up my entire life
BEST THING EVER I GOT THIS FOR MMY SON AND HE LOVED IT HE SAID THAT THE FINSTTERD GUY IS WHO HE LOVES AND IM FINE WITH THAT I HOPE HE GOT THE GIRL SOMETHING FOR VALENTINES DAY
Shipped very fast and very carefully! Perfect inside joke gift for a friend. ^_^
IT WAS AMAZING!!! BEST MUG EVERRRRR ITS A MUST BUYYYY!!! 🤑🤑🤑🤑🤑🤑🤑
very good for lean 😾😾💪