bourgeois

Adj. When pronounced "BOO-zhee" (soft-j sound like in French) refers to a quality of (sometimes mildly) snobby-without-realizing-it, upper-middle-class sensibilities. Usually associated with upper-middle-income white people, but not necessarily. Can involve driving the right car, getting the right (healthy or gourmet) foods, having a professional/white-collar job, always having "nice" things, $4 lattes at Starbucks or elsewhere because you think you're above Starbucks, having a well-diversified stock portfolio and other retirement savings, having a special set of dishes and everything else just for Christmas, status-symbol kids or pets, carbon offsets, thinking $15 wine is cheap, listening to NPR, and gentrifying neighborhoods. Even though not all of these things may be bad and some of them could be done by anybody (like healthy food or looking down on Starbucks), it's a certain combination and a certain attitude that goes along with it that you know when you see. As with many type-of-people-describing things, there can be some overlap with other things, yuppy stuff and hipster stuff especially (although hipsters tend to be associated with 20-somethings, and yuppies tend to be younger-middle-age; bourgeois has more of an association with younger-middle-age-thru-older-middle-age); can be distinguished from super-rich stuff; some people might do bourgeois things occasionally or do things in a bourgeois way, but some people are just bourgeois and usually don't realize it.