Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
This was purchased as a gift , and it describes the recipient perfectly . It arrived sooner than expected, and I am very impressed with the quality .
The mug I ordered was exactly as described on the site. The shipping was fast as well. I will buy from these people again.
Cute mug, arrived promptly in great condition. I like how you can choose background color & change wording. Will feel cheerful when drinking my coffee in this :)
Heavenly Mug This mug has been sent from the heavens. I'm too broke to buy it. But one day... I will. I will be mugged, dammit!
Why am I here? I don't know how I got here, but I can't stop writing weird things on the cup...😅 Help me. I have a test to study for. A family. Also, if I wasn't broke I would buy 10,000 of these mugs. They look highly entertaining. Love this website, and I probably will fail the test. 🙃
I took time designing it but wasn't sure, online tools being what they are, that what I was seeing was for sure what I'd get. Very much appreciated the customer service communication which verified that what I'd designed was what I wanted, and the shipping was quick too.
Item came on time as promised
Came within a week and it's exactly what I ordered, my friend will love it!
Sus cup I bought the sus mug for the sus king Daequan
Good quality, packaging shipped well, arrived quickly.
My mug came in broken but Urban Dictionary replaced it at no extra charge!
Excellent mug excellent service
this is the best for coffee and hot coco especially if you make the hot coco in it then pour it on your significant other and do body shots 😋🥱
I can pass away peacefully. This mug is everything I’ve ever needed and more. Fat thank you, Urban Dictionary. <3
I was really excited to receive this mug and when it did come it was perfect quality. My only complaint is that the color I choose was green teal but it came in yellow.
As always, easy to order and not-too-long of a wait for the finished product to arrive. It’s well-printed, and very sturdy. A great gag present for wedding party members.
The mug , color and saying are perfect! PMEO is what I say at work everyday. It has become a favorite saying for my coworkers when things go haywire!
Quality and style are outstanding relative to price point.
Love it! It is my favorite mug. Easy to hold because of its shape and weight. Now my go-to mug.
My wife is truly beautiful and this cup was perfect for her.
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