Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
Awesome mugs! My GF laughed her ass off, lol!!!
t-this mug changed my life. At first i was a loner but then i bought this mug and i became HIM. I thank this mug everyday for its blessings
Cute, good quality, *****!
Exactly as expected!
My order was delivered very quickly and was high quality. Glad to add it to my mug shelf.
God is still alive. The existence of this mug shows there is still faith that god is dead and is listening to us. God Bless,
Gay Label Adore this. Ordered for my husband, with the second definition on the back, about the gay filmmaker. Makes a nice discussion starter.
Top notch shipping and exactly what I hoped!!
Best mug i have ever purchased! Subscribe
I love it, but of course the definition Ichose for “Unicorn” is too long and gets cut off after “someone is remarkably attractive.” Is there any way to purchase a second mug that has the rest of the quote on it? They’d make a great set as a present. Please let me know. David Tillinghast dtilling480@gmail.com
"Turtle on my name". A tribute to the 50 odd years of misheard lyrics.
My friend couldn’t stop laughing when I gave it to him!
I got mugged A man mugged me and then said I had da big gaye
I love the costume coffee mug. What can you say that's bad about it. It's your choice after all. It's the best mug and I love it😍😍😍😍❤️❤️❤️❤️
these mugs are amazing. I can't
My Power Bottom Queen loves her eggplant colored mug and I let her celebrate her title whenever she so chooses
I use black hobby paint & small brush to add recipient’s name to back of mug (which I requested be left blank - thank you!). This is a terrific gift for hard-to-buy-for slightly warped friends! BG
good mug but why does it sometimes say creepy things to me kinda sus ngl
up ya bum
Fast shipment Better than expected!
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