Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
I love seeing my name of coffee mug ☕️ also they describer very well biiftu means sunshine 🌞 ♥️🙌🏽
i love this mug it made me so happy
Why soooo accurateee😩
I love seeing new products, this one is awesome!
It's a very good idea and I'm so glad ☺
Veryfast ship in todays world...nice quality mug....will be buying more
Gave it to my uncle and he rewarded me with a wet kiss. Best gift ever!
mug gud, got it for my gf but mug just made her pregananant. Help pliz mug says its going after my thicc mum next. pliz send help
I love the personalized mug I got from you! I never thought there were mugs available like the one I got and it's going to make the BEST holiday gift! Thank-you!!
My friend and I added a word ! Gotta get merch of it now. Thanks for the coffee mug!
Easy to order quality mug.
It’s cute and wasn’t broken when it shipped. Just smaller than expected
I got it in the mail. then The next day it was sleeping with My non Existant Gf
I thought this mug was a bear.
it is pretty good but not all of it describes me god bless all Nevaeh's
i love it i love this mug my boyfriend got this for me as a gift i love it very much i highly recommend this for you or a loved one it is very good i am planning to get my mans one on his birthday i hope he will love it thanks guys for listening
EEEEEEEEEEEEEHHAAAAAAAAAAAAAA :))))))))
This was a phrase my husband and I made up even we first started dating. We laughed so hard while submitting it. The mug is perfect!
Urban Dictionary. Mixes truth with lies. Keeps a record. Thanks for the truthful parts, bro. 🙏💪✝️
I wish I had this mug I SOOOO wish I had this mug! I never find anything that has my name on it unless I have it custom made. I'm actually quite surprised that 'Lani' is on the Urban Dictionary... And the definition is pretty accurate ;)
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