Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
As always, a great gift.
It looks great. I couldn't have been happier
It’s a mug I would never find in a souvenir shop. I’m a legend in my own home.
I am very please with the mug. Thank you!
ABSOLUTELY LOVED IT BUY IT RN
Was very happy with the customer service team when I had a question. They responded to my email quickly. The mug looks really cool, makes me laugh every time I use it and high quality. I’m in love with it. Thanks!
Haylee My name is haylee sullivan and the mug is describes everything about me and i would rate it at a 5 100% it is awesome
I’m right handed and would’ve liked it better if the handle was on right side with name facing forward instead of having verbiage facing front
girlfriend loved it :) - Ian's Girlfriend
the urge to buy it and write cum on it
Purchased this mug as a Christmas gift. Can’t wait to see the reaction!
This is to test if the Urban Dictionary store rating system is working and not showing fake 5 star reviews.
These are hilarious! Great gifts. Cost seems a bit high but i couldn’t resist.
It’s a great way to store my pencils.
I used this instead of condoms It didn’t work and now my nephew is my son
Ordering was very easy and the delivery to a different address then the billing address was done effortlessly with complete correct order. Was delivered before estimated date which was very exciting. Good job well done by all.
Funny stuff! I wish the mugs cost a bit less, I'd buy more. There's an almost unlimited supply of clever slang.
awesome. came just as ordered.
Nice cup a few words were darker than the rest. But ok
아주 좋은 머그잔 나는 죽은 아버지를 위해 시원한 머그잔을 얻었고 매우 자랑스러워했습니다.
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