Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
BEST MUG EVER I DONT KNOW WHAT I WOULD DO WITHOUT THIS OUTSTANDINGLY AMAZING MUG THAT MY FRIEND GOT ME AS A "SPECIAL" CHRISTMAS PRESENT IF YOU KNOW HWAT I MEAN
Great idea. Nice mug and well proportioned
Im gay so love this mug
shmunky Mug is elite!!!!!!!!!!!!!!!!! Highly recommend yeat !!!!
Great product. Timely shipping. Highly recommend this establishment. Thanks!
Best Mug ever. I love having the definition for my favorite word on a stylish mug. -ShinobiScout
It was hilarious and I loved it
bloody fantastic. yes you found a real review that isn't from a bot!
So funny and fun to share. Great gift
I have a persona/troll character on Roblox named: HaunCoolGamer, I bought this bc the actual definition of Haun totally fits Haun's brand.😎 10/10: Very epic.
sicko mode mug bought this, great mug. would recommend to friends
Good quality, not cheesy.
It’s an awesome mug
it's great get it with the definition of your b and make it cuteee
Great as punctuation to an inside joke. Very expensive for a coffee cup.
Excellent communication. Prompt service. Quality product.
my friend loves funky monkey mug
Great idea to be able to offer this quality mug. I wish it would have come with the full text including examples listed on Urban Dictionary but I do love the mug. Just bought my 2nd one. Packaging is duarable and perfect for rough transit.
¡Soy profesora de español y lo voy a usar en mi clase en la universidad!
I wish the text on the back wasn’t so small—if I had to order it over again I would’ve inquired as to whether the words could be enlarged so it filled up more of the “white space” on the back
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