Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
Loved the mug! It really suits me, my co-workers love it.
Pissah!
nice.
Sent this to my crush now she has a restraining order on me!!!
Without this mug, my life was but a series of painful unfortunate events. Since it has come into my life, love has followed, joy has followed and dishonour has been disavowed. Sincerely. From the bottom of my heart. Thank you. Please keep up the good work and I hope everyone will find joy as I have one day.
I love the Duh Big Red Truck so much that I have a tattoo. So does my best friend. We’re in our 60s. Woot woot!
my mom (Mia) loves the mug you made it is amazing you made her day #girlboss
I love da gooning mug. now i know how to goon and i can goon with my cool new gooner friends !
We really like our cup!!!
Just as described. Excellent packaging. Timely shipping. No problems here. Thanks!
Just wish it could have had a little more of the text on the mug, but otherwise it's great. What a clever marketing idea to be able to get this on t-shirts and mugs.
I spent the money and directly sent this to be the pettest person ever to a person who was doing this to me. It was awesome
It’s a sturdy ceramic mug. A little pricey, IMO, but I really wanted this definition on a mug. ¯\_(ツ)_/¯
Just what is needed for someone’s desk during the pandemic and beyond when they have to “MacGuyver” to make things happen.
Best purchase of my life, it's all downhill from here!
The Urban Dictionary offers one-of-a-kind products in its Coffee Mugs if you want to purchase something interesting. A bit off-center and not the norm. This is the place to be. Customer service is responsive to your query when asking a question. All Good.
Bought the mug, Holds up like a charm!! I was "Botello'd" by my wife so I think its fitting
Bought the mug. Holds up like a charm. I got "Botello'd" by my wife. Makes me feel nice.
Just as described. A fun line of products. Have already ordered others. Thanks!
You should get the penis mug. It's pretty elite - Elongated Muskrat
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