wow factor

An important aspect of experience design which can be applied in a variety of contexts and applications depending on the event concerned and the required outcome. In events, the "wow" factor refers to an impressive and impactful element of the design which is used by the designer to reinforce particular aspects of the attendant's experience, usually resulting in particular sensory stimulation (visual, auditory, etc) which can be used to facilitate memory formation and retention afterwards. Whilst popularly thought to require originality in creativity, the wow factor is usually produced using cues familiar to its receivers.