walkbout

The World Wide Tourist market is divided into two distinct groups Laybouts who usually patronize the all-inclusive resorts and Walkbouts who seek vacations and local experiences outside the all inclusive concept. Walkbouts are Young, maybe even young at heart, in some form of relationship, loves the outdoors, likes to explore and share other cultures and memorable experiences, seeks unique and historical travel ambiance, sophisticated in own way, brand conscious and savvy, independent in thought but will join groups of likeminded individuals, and importantly uses the internet to explore, communicate, share experiences and determine travel choices.