uwu

It's supposed to look like a cute emoji that should be used to respond to something cute. Furries and people who like anime use it. There have been so many memes of furries using it excessively in role-play with strangers that the word is viewed as cringey by many people. If you unironically say this to somebody who is not a furry or anime fan, don't expect a positive response. Not many people like it. Don't use this word or owo when trying to flirt with somebody you just met online (or in real life; if you use it in real life, you sound stupid), because there is a chance they won't like you and will just think you're annoying.