The Rucka Effect

Describes a cause-and-effect scenario of reposting media that is deemed offensive by social media platforms, and removed from said platforms, i.e., forbidden fruit content; the more it's censored and taken down, the more people will wish to view it, and the more people will want to upload it for others to consume and redistribute, as described below. This, in theory, is the basis of Shitposting, and the basis of memery in general. Derives from when parody rapper Rucka Rucka Ali's fandom, Rucka's Nuckas, began re-uploading his videos to YouTube, after YouTube banned the original postings on his own YouTube channel, such as his music video of his parody of Macklemore's "Thrift Shop", "I'm Osama".