Snowclone

A snowclone is a contemporary and highly-adaptable phrase or word susceptible to a heavy-degree of banality (similar to that of a cliché) because of it's vulnerability to accede among a multitude of varying audiences. A snowclone can either refer to the original word or phrasal - as well as it's beneficiaries - so long as the general form or template is readily detectable. e.g. The phrase "Keep Calm & Chive-On" is a snowclone of "Keep Calm & Carry-On" however both phrases meet the requirements to be considered a snowclone. Well know British-American linguistic, Geoffrey K. Pullum, and American television writer and scientist, Glen Whitman, are credited for producing the term in the early 2000's. The term "snowclone" is believed to be a a fusing of the words "snow" and "clone" as "snow" is a word often associated with a high concentration synonyms (replacement terms), the word "clone" typically connotes replication and/or repetition.