Retailiation

(noun) 1) Retailiation represents a kind of retail or consumer competition amongst or between retail establishments (brand, store, company). Retailiation is a very specific 'brand' of retaliation: economic retribution exacted by one retail establishment (brand, store, company) against another. 2) When a shopper, purchaser, consumer is displeased with a retail establishment, for whatever reason, the person exercises retailiation by refraining from shopping at a particular retail store or company, or by spreading to one's personal networks information about the displeasurable experience. A boycott of a retail establishment (brand, store, company) is a kind of retailiation. Note: This word, retailiation, is often a typographical error when the intended word is "retaliation."