product-induced isolation and identity

The comical marketing and social control strategy where corporations pay the media to make everyone consider themselves so superior they will feel disgusted of most other people and stop interacting with them and satisfy their innate need to interact with others by overconsuming products, and simultaneously feel so inferior they will buy products to raise their self-esteem and improve their identity. Thus, selling consumers products which satisfy their emotional needs have become as profitable as those which satisfy their physical needs.