Pivot TV

An American digital cable and satellite television network owned by Participant Media. The channel, targeted at young adults between 18 and 34 years old, debuted on August 1, 2013. The channel ceased operations on October 31, 2016. In December 2012, Participant Media acquired Halogen TV and the Documentary Channel. On March 27, 2013, the launch of Pivot was announced, and was described as a "disruptive TV" service, focusing on social advocacy.5 The channel would take over the space held by the aforementioned channels, giving Pivot an initial subscriber base of about 40 million cable and satellite television homes. The channel launched on August 1 at 6 a.m. with a rendition of the song that launched MTV in 1981 (coincidentally, also on August 1), "Video Killed the Radio Star" by The Buggles, by several indie music artists, followed by a brief introduction to Pivot by Participant Media founder Jeffrey Skoll, and the first program, the 2010 documentary ReGeneration.6