PETA

An animal rights organisation that serves only to demean its own cause, by staging ridiculous and over-the-top press events, and other obsene attacks on its opponents. This is partially because people tend to turn their heads away from exposure to the hideous and gruesome reality of animal cruelty in modern society -- resulting in the need for more outlandish tactics to bring people's attention to the issue. People usually find this offensive, especially since PETA seems to subscribe to EVERY possible viewpoint concerning animal rights, no matter how extreme.