neen

Neen describes an art movement that uses or abuses technology, in particular computers to create unexpected and delightful artistic results. It is the first art movement of the 21st century. In 2000, an artist commissioned from the California based branding company Lexicon to invent a name appropriate to this new movement. He chose two of the hundred names they provided - Telic and Neen. Telic, which means literally 'goal oriented' or 'purposeful', was chosen to apply to the normal or accepted use of tools and technology. Telic processes are constructive. Building a technology to fill an existing need is a Telic process. The creation of art for paying clients is Telic. Telic is serious: it makes sense. People recognize it and trust it. Neen by contrast is the creative and opportunistic reuse of technologies for purposes other than those for which they were designed. Neen is Telic that went nuts: you wouldn't believe that it's possible. It opens new doors. It reuses cheap and available technologies. Neen work is slick, new, cool, personal and temporary.