Naco

"Naco" is a colloquial term used in Mexico to refer to a mestizo or indigenous person belonging to the lower ranks of society. However, the socioeconomic status of a naco is irrelevant as many of them manage to get high ranking government positions (see, Elba Esther Gordillo) and even work in television (see, Eugenio and Vadhir Derbez). Nacos are easily found throughout Mexico as they make up most of the population and are usually the ones crossing into the United States in search of work, which in turn, gives Mexicans a bad reputation. Nacos often have a non-traditional/anglo-saxon name or an extremely "ranchero" name. They use hair gel liberally. Staples in their wardrobe include knock off luxury brands, Ed Hardy hats, and gold jewelry. Their regional accents can be heard kilometers away usually followed by sounds of gunshots. They listen to reggaeton, cumbia, banda or any type of "music" from Caribbean and Central American countries. Their lives revolve around public television. The men obsess over football and idolize T.V. personality Maribel Guardia. The women watch novelas religiously and idolize naco "singer" Mario Bautista. Hoi polloi need one of their own to look up to; this gives them hope that maybe someday they can become rich and famous, too. Their diet consists of street food, cheap beer, soft drinks, and recreational drugs. "Naco" can also apply to anything that may be perceived as cheap or vulgar by the old middle and upper classes.