Lip-sync

Pronounced in Korean as li'pu sinku - a new sub-genre of k-pop (re)invented and used as a method of lucrative musical idol production by Mr. Lee Soo Man, founder and main shareholder of SM Entertainment, South Korea. Representative performer of sub-genre is a boy group EXO. Main feature of sub-genre involves absence of live singing on live performances of the group on the music shows and concerts (except for rare solo or ballad performances) featuring an acrobatic and complex choreography and other visual effects admired by rabid fangirls. Results in over lucrative sales of the digital and physical albums due to the impossibility to otherwise actually hear the music performed.