Lacoste

Lacoste is a world renowned French luxury clothing line. They're famous for the very light and brightly colored Pique-Polo as well as sweaters and shoes. Lacoste is praised for its modern and trendy approach to the classic "prep style". Unfortunately, since it is a famous brand, all sorts of celebrities (mostly hip-hop stars which are ignorant) flaunt their money by buying clothing manufactured by Lacoste and sporting it in their videos. Not only does this insult the company that such ignorant, dirty and disgusting people who happen to have connections to a recording gig, but it insults the people who wear the brand with respect to their true style. Lacoste is usually associated with Ralph Laurens more classy and refined styles thus, these two brands go hand in hand to form the perfect preppy wardrobe. Abercrombie And Fitch just can not compete - it is far too fake and obnoxious.