Hot Topic

A large clothing franchise marketed as the "anti-Abercrombie" but is in fact owed by the same corporation. This company exhibits brilliant marketing strategy by appealing to those who want the opposite of many adolescent consumers but are at a point in life in which truly original style is too difficult and dangerous to try. Thus, Hot Topic's "anti-style" style. It is worth noting that both Abercrombie and Hot Topic, among most high-end clothing stores, import their products from third-world factories that frequently depend on sweatshop labor and the employment of young children.