Generation X

The kind of label Gen Xers are supposed to reject. Some folks who grew up during the eighties, survived, surprisingly, even Wham!, and who at least initially weren't quite as thrilled at the prospect of becoming wage slaves and didn't dream quite as much of a life in the 'burbs as they had been expected to. In reality nothing close to a majority of a whole generation or even age cohort ever had any resemblance to the stereotype. Wham! still sold a lot of records. Then came underwear with ostentatiously displayed brand name, and heroin chic in tow, so pervading a trend it's not necessary to mention the name of the brand and effects of the anorexic plague are still with us. So much for “generation”, “market savvy”, “anti-consumerist” and "anti-materialistic" at least as far as a whole generation is concerned.