Flexplay

A type of DVD that was sold in 2003 and again from 2008 to 2011. The idea behind them was that they cost the same as renting a dvd, but after 2 days, it would no longer work, and you'd simply throw it away. The idea was that by selling these, anybody could start renting movies. They failed for several reasons. 1: Opposition from environmentalist groups (Fair enough, that's lots of plastic) 2: If you wanted to recycle them, you'd have to take it back to where you bought it, defeating the whole point. 3: By the second time they tried selling them (they tested them in 2003 and it failed then), redbox was a thing, which was a much better idea (easy to return them because they were in front of stores and you could return it to any redbox, no wasted plastic). and last but not least: 4: There was simply too much competition (Redbox as previously mentioned, Netflix, Blockbuster, etc.)