fandom

Fandom is a cultural phenomenon that has experienced increased participation alongside consumerism and postmodern society. Fandom refers to a variety of collective behaviors performed by persons who have strongly and socially identified with an aspect of consumer culture, mass media, or some other artifact or non-material culture. Collective behaviors may include being active in fandom social media sites, attending fandom events in public, dressing in a manner that expresses one's solidarity with an aspect of consumer culture, possessing and purchasing paraphernalia that confirms one's attachment to an aspect of consumer culture.