ENTRUpreneur

it's about creating value without compromising your values En·tru·e·pre·neur·ship /ˌentro͞oˈprənərSHip/ noun The practice of establishing and operating a business venture focused on creating value in an ethical manner without compromising principles or moral standards. It involves conducting business activities with honesty, integrity, and concern for societal wellbeing and sustainability. Entruepreneurs exhibit conscious leadership, foster inclusive and equitable work cultures, take responsibility for community development, and innovate solutions to drive systemic positive change. They balance purpose and profits, providing services or products that improve people’s lives while operating with lean finances and disciplined growth.