custard pie

V. To Custard Pie From the age old tradition of a clown throwing a custard pie at another clown or member of the audience, this phrase has come to mean when someone humiliates someone on a personal level either by accident, or on purpose. To custard pie someone is to not notice, be it on purpose or accidentally, that a person has spoken to you, waved at you, blown a kiss at you etc. If a person waves at someone across the street, and the other person carries on walking, for whatever reason, the wavee is said to have 'custard pied' the waver. This phenomenon is usually followed closley by a snide remark of the person who has just been custard pied, or an aquiantance saying something such as "You need some help cleaning that pie off your face?"