Clickbait

Internet content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. Ad blockers and a general fall in advertising clicks also affected the clickbait model, as websites moved towards sponsored advertising and native advertising where the content of the article was more important than the click-rate from users of the website. Chum boxes/chumbuckets are usually associated with clickbait, which they do, to some extent. "One weird trick" is a form of clickbait advertising that has been common on the internet since around the late 2000s. The formula used in the advertisements was first applied to weight loss products but has since been extended to cures for problems including hair loss and diabetes. Yellow journalism and the yellow press are American terms for journalism and associated newspapers that present little or no legitimate well-researched news while instead using eye-catching headlines for increased sales. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. Sensationalism is what clickbait is.