agitprop

A portmanteau pairing of the words “agitation” and “propaganda,” usually used to describe media productions (posters, books, movies, music, etc.) designed to instill pro-system thought patterns into those who consume them. In turn, these implanted thoughts lead to actions that in some way bolster or directly advance official state policies. Agitprop runs a gauntlet, ranging from the crude propaganda posters of the former Soviet Union to today’s highly-polished MTV fare. Agitprop can be pathos (emotion) based, logos-heavy, (logic) or even a combination of both. It works both the high and the low ground. Regardless of the form it takes, the ultimate goal of agitprop is the production of pro-state thought and action.