Afrotizing
Afrotizing (Noun): The unwritten advertising industry rule that for every white person in a commercial, you need a specific ratio of Black actors with conspicuous natural hair/afros visible in frame. Started creeping up in the 2010s and became the holy gospel of marketing departments by the early 2020s. The ratio can only go up, and never down. There's a mathematical formula advertising nerds use: • C = white people in frame • A' = Black people in frame • A" = total afro radius in inches • 2025 standard: A' × (1+A") ÷ C must be > 25 • Indexed for afro inflation, 2026’s ratio will become 27.5 For example, you have 1 white actor and 2 Black actors with a 5-inch and 2-inch afro respectively. You're sitting at only a 16 afrotizing ratio and some marketing exec is gonna have a panic attack.
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Size Guide
Measurements may vary by up to 2" (5 cm). Pro tip: Measure one of your t-shirts at home and compare!
A - Length
Measure from the top of the collar to the bottom hem
B - Width
Measure across the chest from armpit to armpit
Size Chart
| Size | Length | Width |
|---|---|---|
| XS | 27" | 16½" |
| S | 28" | 18" |
| M | 29" | 20" |
| L | 30" | 22" |
| XL | 31" | 24" |
| 2XL | 32" | 26" |
| 3XL | 33" | 28" |
| Size | Length | Width |
|---|---|---|
| XS | 69 cm | 42 cm |
| S | 71 cm | 46 cm |
| M | 74 cm | 51 cm |
| L | 76 cm | 56 cm |
| XL | 79 cm | 61 cm |
| 2XL | 81 cm | 66 cm |
| 3XL | 84 cm | 71 cm |