Aegyo

A korean word that derives from the Chinese characters "love (ae)" and "beautiful (gyo)." The closest English translation of aegyo would be "winsome," defined by the Merriam Webster Dictionary as "generally pleasing and engaging often because of a childlike charm and innocence." Not surprisingly, aegyo is considered a feminine trait, generally attributed to women who can charm men and elders through a careful balance of sweetness, cuteness, poutiness, modesty, thoughtfulness, and submissiveness. A woman with aegyo knows to blush at dirty jokes rather than guffaw along with her mouth agape. A woman with aegyo knows to let out a modest and appealing squeal and grab tight her date's hand when watching a horror movie.