Brosification Mug
The process through which a neighborhood becomes more friendly to bro culture (brosified). Similar to gentrification, but more laid back. Common indicators of brosification include increased frequency of high-fives, shirtless men, and an inexplicable growth in the popularity of singer-songwriters with acoustic guitars. Brosification of an area generally occurs following long-term hipster infestation. Once an area has been suitably deemed “hip” long enough for the general population to notice, ordinary people and college students will begin to visit the area more frequently to consume its culture. Though they are often considered slower than the rest of the pack, bros have an innate sense of where the party at. It is unclear whether hipsters depart brosified districts because they are no longer cool, or are pushed out by the overt demonstrations of affection and popular culture preferred by the bros, but hipster populations decline in direct correlation to brosification. There is no known method to reverse the effects of brosification. Once there are enough bars and other venues to satisfy a tour of bros, they will not leave the area except for occasional trips to the beach and/or outdoor music festivals. Further study of this phenomenon is highly recommended in order to understand the larger implications to society.
The Urban Dictionary Mug
Customer Reviews
I am gonna buy it and give it to my nine year old brother
Super Funny Mug 😂
best mug ever spittin nothin but fax
i fucking hate your mugs and shirts
awesome product!
This mug made me to from a Level 1 Crook to Level 100 Mafia Boss instantly. I ascended to the heavens above when it came to the door and God himself told me "your a boss now cuh" and i descended feeling very powerful. Next thing I knew everyone loved me. However 4/5 stars because now I have too many fans and one is holding me hostage.... help
The mug is awesome, the yellow color is great but green is also good, the scream mug is the best mug in my entyre live!!! I can't imagine my life without this mug, i cant stop buing it.... I have like 30 mugs every color in this site and also i'm ordered a new one, please help me.
It is amazing I was having a bad day and I read this. My name is Evan and this made me happy
This mug made me horny.
looks perfect!!! we loved it
I ordered 4 of your mugs -- and have received 3; hopefully, the 4th is on its way! So far, I've received "fame," "620," and "$" ... only needing "hulo." ...It might be a matter of me being patient, that the 4th mug is on its way. However, the 3 received SO far are all EXCEPTIONAL, in every way!!! Mark Moilanen
I love this mug with a burning passion in my heart, I have purchased 7 of these mugs and intend to continue. This mug has changed my life for the better
it's the best mug of the world !!!!!
wow! this mug is so thoughtful to giving to my wife!
The description tells nothing but facts. 5 stars instant
Your description is right on, except in 1989 I named my daughter Kallen Mikel (www.kallenmikel.com/original-art). I thought I made up the name, but apparently, it originated as a boy's name in Greek and Hebrew. I first found this out in 2001 when I was traveling to Finland. In the 'tube food' section in a big Finnish supermarket there it was, a royal blue tube of salmon paste with a blonde-haired boy named Kallen! So now I have discovered that there are many Kallen's of both sexes. I want to buy her a cup, but it has 'him' on it. Is there any way you can make that a unisex description for both sexes? Just askin'. Being a Barbara (Barbs) myself ... a 'cake eater' from Edina, MN I had to ask ... haha ;-)
Thank you for the mug. It arrived fast and exceeded my expectations.
I loved my mug and it came in a timely fashion.
Gave i as a gift to my teacher she loved it
Sent this to a friend who may have originated the term, now part of slang lexicon. He was very pleased. The color is also perfect. Well done!