ruehl
Ruehl (also known as Ruehl 925) is the most recent venture of Abercrombie and Fitch, the American retailer. As of July 2005, the concept consisted of five U.S. locations, with plans to expand to 300 locations. Ruehl stores sell merchandise at prices 25-35% higher than the company's other concepts, and target a more affluent consumer in a higher age group. The stores themselves follow the unbranded-brand approach of the company's Hollister concept; signage is limited, the locations are not overtly branded, and interior spaces are dark and complex (ref. Style, New York Times). Market analysts view Abercrombie and Fitch's Ruehl launch as part of a companywide strategy to retain market share. According to A&F press releases, with Hollister designate for the 14-18 year old audience, and Abercrombie targeted for 18-22 year olds, the company had no prior concept to service the 22-30 market. Ruehl is designed primarily to keep consumers after they outgrow one concept, and to attract a new client base not enticed by Hollister and A&F items. Analysts also note that at around 80 points a share and with a 27 point low in October 2004, the company's stock price might be artificially high, and prone to collapse if it cannot meet growth projections. Regarding Ruehl's marketing, advertising has been limited, relying mainly on word-of-mouth and targeted openings. It is worth noting that the brand is entirely fictional. Several retail concepts provide a company timeline or informal history to establish an emotional link to consumers; Abercrombie and Fitch was originally a sporting goods supplier in New York, and when their name was purchased to create the apparel concept, a suitable image was crafted from the wreckage of the defunct store. Williams-Sonoma, also, uses heavy referencing of its founder to convey history and stability. With Ruehl, such methods are employed; however, these footnotes are corporate mythology. There is no record of the Ruehl family business in New York, and even the address, 925 Greenwich Street, is an invention (Greenwich Street ends in the mid-800s.) Analysts have speculated that these oversights may backfire, disillusioning consumers, but the company has a very good prognosis for growth and well-researched clients are rare.
The Urban Dictionary Mug
My friend saw the message on the cup ordered at a mutual friends house. We think it’s hilarious so had to put it on a coffee cup. Funny, great Christmas present. If she can’t use in public she can always use at home for pens and pencils on her desk!
Bought the "Bump Down" mug for my boyfriend, he thought it was the greatest and couldn't believe I'd actually found something with the phrase on it!
Great mug but i can't manage to get it out of my asshole again
First heard the term “Cheddar Headed” from the song Feel Good by the Gorillaz. Had to look it up and found the definition hilarious and at times very true! So......had to have it! Took it to work and it definitely made an impression. Hahaha!
This was purchased as a gift , and it describes the recipient perfectly . It arrived sooner than expected, and I am very impressed with the quality .
The mug I ordered was exactly as described on the site. The shipping was fast as well. I will buy from these people again.
Cute mug, arrived promptly in great condition. I like how you can choose background color & change wording. Will feel cheerful when drinking my coffee in this :)
Heavenly Mug This mug has been sent from the heavens. I'm too broke to buy it. But one day... I will. I will be mugged, dammit!
Why am I here? I don't know how I got here, but I can't stop writing weird things on the cup...😅 Help me. I have a test to study for. A family. Also, if I wasn't broke I would buy 10,000 of these mugs. They look highly entertaining. Love this website, and I probably will fail the test. 🙃
I took time designing it but wasn't sure, online tools being what they are, that what I was seeing was for sure what I'd get. Very much appreciated the customer service communication which verified that what I'd designed was what I wanted, and the shipping was quick too.
Item came on time as promised
Came within a week and it's exactly what I ordered, my friend will love it!
Sus cup I bought the sus mug for the sus king Daequan
Good quality, packaging shipped well, arrived quickly.
My mug came in broken but Urban Dictionary replaced it at no extra charge!
Excellent mug excellent service
this is the best for coffee and hot coco especially if you make the hot coco in it then pour it on your significant other and do body shots 😋🥱
I can pass away peacefully. This mug is everything I’ve ever needed and more. Fat thank you, Urban Dictionary. <3
I was really excited to receive this mug and when it did come it was perfect quality. My only complaint is that the color I choose was green teal but it came in yellow.
As always, easy to order and not-too-long of a wait for the finished product to arrive. It’s well-printed, and very sturdy. A great gag present for wedding party members.
Review Details
Pro Customization
Create unique products with your own words and definitions
Live Preview
Personalize Your Design
Debug: Product Metadata
| Key | Value (click to copy) |
|---|---|
Copied! |
Return Policy
Made Just For You
Each product is custom-printed with your unique text, making it truly one-of-a-kind.
Defect-Free Guarantee
If your product arrives with printing defects, damage, or quality issues, we'll send you a free replacement.
Custom Orders
Due to the personalized nature of your order, we don't accept returns for change of mind or sizing issues.
Questions about your order? Contact our support team for assistance.