ruehl
Ruehl (also known as Ruehl 925) is the most recent venture of Abercrombie and Fitch, the American retailer. As of July 2005, the concept consisted of five U.S. locations, with plans to expand to 300 locations. Ruehl stores sell merchandise at prices 25-35% higher than the company's other concepts, and target a more affluent consumer in a higher age group. The stores themselves follow the unbranded-brand approach of the company's Hollister concept; signage is limited, the locations are not overtly branded, and interior spaces are dark and complex (ref. Style, New York Times). Market analysts view Abercrombie and Fitch's Ruehl launch as part of a companywide strategy to retain market share. According to A&F press releases, with Hollister designate for the 14-18 year old audience, and Abercrombie targeted for 18-22 year olds, the company had no prior concept to service the 22-30 market. Ruehl is designed primarily to keep consumers after they outgrow one concept, and to attract a new client base not enticed by Hollister and A&F items. Analysts also note that at around 80 points a share and with a 27 point low in October 2004, the company's stock price might be artificially high, and prone to collapse if it cannot meet growth projections. Regarding Ruehl's marketing, advertising has been limited, relying mainly on word-of-mouth and targeted openings. It is worth noting that the brand is entirely fictional. Several retail concepts provide a company timeline or informal history to establish an emotional link to consumers; Abercrombie and Fitch was originally a sporting goods supplier in New York, and when their name was purchased to create the apparel concept, a suitable image was crafted from the wreckage of the defunct store. Williams-Sonoma, also, uses heavy referencing of its founder to convey history and stability. With Ruehl, such methods are employed; however, these footnotes are corporate mythology. There is no record of the Ruehl family business in New York, and even the address, 925 Greenwich Street, is an invention (Greenwich Street ends in the mid-800s.) Analysts have speculated that these oversights may backfire, disillusioning consumers, but the company has a very good prognosis for growth and well-researched clients are rare.
The Urban Dictionary Hoodie
I kinda liked it.
Excellent It's the best only that accessibility to my home town Kampala Uganda seems to be honestly had.I just wish.I would get also things like Mugs,T shirts ,Personelised pens.Different colours.
Quality This is the highest quality product
Just amazing I started browsing on the urban dictionary for the best most exquisite word I could find. And lo and behold I found this! This word, or words fit so perfectly on the sweatshirt it to like it was made to be. The comfy and soft material truly hugs your body and makes you not want to get up Or do anything. 10/10

I LOVE THIS HOODIE!! It’s very comfortable, the writing seems like it’ll last for more than a few washes. Something to consider is embroidery! That’ll make your products stand out from just a regular hoodie with printings. Worth every dollar.
Mr Tulppo Is next This hoodie is my favorite article of clothing
Would be South better to have the definition on it as well like we used to be able to customize tshirts, sweats or mugs especially at the higher prices…
Absolutely brilliant my Argentinian son wi be very pleased
My boy like the hooded attire.
Navy Quality Goods Awesome! My girlfriend Becca loves it!
Navy Quality Goods I bought this shirt to wear whilst i sail the seven seas with my sea cadet friends, i really like the design because i can walk around and everyone knows im a wannabe pirate. I also like the colour choice, i am able to use it as my stealth suit whilst we do our practice drills with spray painted nerf guns :) would buy again!
Nice It's pretty good to describe my mood around my parents!! Love this! Make more!
Shit
i said shart and wore it to a party
wrote shart and wore it to a party
SUPER SIGMA. I LOVE IT.
why I can't believe that I found it. A diamond in the dust. a needle in the haystack. A Chankla hoodie. no seriously I just bought a hoodie that only said Chankla. Best purchase btw
Pretty good It isn’t very hot and sweaty but other than that it is pretty good
TO THOSE ASKING, YES, THE GORGEOUS MAN COMES WITH THE SWEATSHIRT BUTTTT YOU HAVE TO PAY 100 TIMES MORE THAN ASKING!
Better then Gucci and LV I bought 3 of these and omg I’m done it’s literally the best hoodie I have ever worn.Its so good that I think the hoodie give me powers like Shaggy.I hope this becomes better than any other brand that’s how good it is.
Review Details
Pro Customization
Create unique products with your own words and definitions
Live Preview
Personalize Your Design
Debug: Product Metadata
| Key | Value (click to copy) |
|---|---|
Copied! | copiedKey = null, 1500);
"> |
Return Policy
Made Just For You
Each product is custom-printed with your unique text, making it truly one-of-a-kind.
Defect-Free Guarantee
If your product arrives with printing defects, damage, or quality issues, we'll send you a free replacement.
Custom Orders
Due to the personalized nature of your order, we don't accept returns for change of mind or sizing issues.
Questions about your order? Contact our support team for assistance.
Share this product
Size Guide
Measurements may vary by up to 2" (5 cm). Pro tip: Measure one of your hoodies at home and compare!
A - Length
Measure from the top of the collar to the bottom hem
B - Width
Measure across the chest from side to side
C - Sleeve Length
Measure from center back collar, over shoulder, down to cuff
Size Chart
| Size | Length | Width | Sleeve |
|---|---|---|---|
| S | 27" | 20" | 33½" |
| M | 28" | 22" | 34½" |
| L | 29" | 24" | 35½" |
| XL | 30" | 26" | 36½" |
| 2XL | 31" | 28" | 37½" |
| 3XL | 32" | 30" | 38½" |
| Size | Length | Width | Sleeve |
|---|---|---|---|
| S | 69 cm | 51 cm | 85 cm |
| M | 71 cm | 56 cm | 88 cm |
| L | 74 cm | 61 cm | 90 cm |
| XL | 76 cm | 66 cm | 93 cm |
| 2XL | 79 cm | 71 cm | 95 cm |
| 3XL | 81 cm | 76 cm | 98 cm |