Zynga effect
The Zynga effect can refer to the effect of making a player an addict of a game. This is achieved by applying game theory, that is, using calculated methods of structuring the activities and rewards to induce feelings of satisfaction and urgency in the player.
The Urban Dictionary Mug
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Best Mug ever. I love having the definition for my favorite word on a stylish mug. -ShinobiScout
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