wow factor
An important aspect of experience design which can be applied in a variety of contexts and applications depending on the event concerned and the required outcome. In events, the "wow" factor refers to an impressive and impactful element of the design which is used by the designer to reinforce particular aspects of the attendant's experience, usually resulting in particular sensory stimulation (visual, auditory, etc) which can be used to facilitate memory formation and retention afterwards. Whilst popularly thought to require originality in creativity, the wow factor is usually produced using cues familiar to its receivers.
The Urban Dictionary Mug
The coffee mug looks great and always draws comments from those seeing the first time.
perfect for when im expressing myself <3
The most coolest I own!
Cole m's girlfriend loved this mug we have an uncontrollable love for eachother
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