value proposition
A value proposition is a commercial strategy designed to maximize demand thru proper offering configuration. Its based in the simple principle of more valuable products sell by themselves and provoke positive word-of-mouth. However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis. Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
The Urban Dictionary Mug
I just love it. Just like I ordered!
Exactly as promised.
To beginulate, the muglification of the vessel is both pleasing to the eye as well as the hand. Secondly, the option of choosing one's own colors adds to the lessening if the so called " buyer's remorse" which so often accompanies modern "on line" purchases.
My husband absolutely loves this! This was a difficult product to find but it turned out perfectly! He was cracking up. Definitely worth the buy.
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