trance
98/99 was trance's downfall from a production and creative level. The cheap gimmick of the build-breakdown-anthem was what allowed it to become so commercial and so successful. Pure trance is very repetitive, unresponsive, hypnotic, and is an acquired taste.....the exact antithesis to the music that dominated the club scene in 98/99. Thing is......people are stupid. They have neither the intelligence nor the patience nor the introspection to appreciate something like trance, so they virtually ignored it for most of its existence until trance developed these singalong melodies and flighty, ethereal orchestral chords. Only when trance brought itself down to the level of the lowest-common denominator of music listeners did it become wildly popular on an unprecedented level. And like anything, it created a theme. A gimmick, in the form of shallow breakdowns and trite, limp anthems. And like any gimmick, it needed to be exploited, milked dry, chewed up and spat out. Trance producers became addicted to the insta-fame the new Anthem Trance gave them. A lot of them started making a very comfortable living, and they refused to go back........they refused to take risks, refused to innovate, refused to produce, succeed, and excel in music. They grew lazy and complacent. It was far easier, after all, to simply replicate the same song over and over again with the same template, with a few minor key changes. They churned out, instead, Pulp Trance, manufactured assembly line McTrance, commercial schlock intended for mass consumption. The music, like breads and circuses, distracted the ignorant peons from what trance was supposed to be doing to them. They ate it all, of course. Like greedy little consumers, they swallowed the tra(sh)nce whole and asked for more, never thinking about the care or quality of the culture that once fostered it. Like a seed passing undigested through the body of a bird, they drifted in and out of the rave scene, devouring the products of trance but never thinking to enrich and strengthen the community; like parasites, they became docile spectators, free to engorge themselves on the superscene they're told to worship; never to participate, never to involve, never to self-actualize. And then they proceeded to think that they were (and still are) somehow more cultured and evolved than the rest of society because they listen to this bumping underground trance music, unaware that trance is utilizing essentially the exact same tricks, techniques and sacharine schmaltz that they so loathed about the pop music world. Trance became instrumental pop music in 1998. That's why it became so popular. Nothing "beautiful" or "magical" about that.
The Urban Dictionary Mug
Came out just as described! Had the full definition. Very pleased!

Perfect coffee cup for a hockey fan. Great conversation starter.
As always, these are well made mugs that stand up to most anything. And they make perfect gifts (in this case for dirty-minded members of a wedding party). I’m extremely pleased.
I liked the photo on your website and so I ordered the mug. You sent it right away, and it looks great!
It arrived three weeks after ordering but given the holiday rush and inability of shipping to keep on schedule arrived late but was perfect little gift from me to my wife for her morning coffee with her "nickname" on the mug.
Arrived on time. Great packaging. Communication with vendor was top-notch. High quality item.
Item came at appropriate time in good condition.
Just what I expected. Merchandise looked just like it did online. Showed my friends and even they loved the cup! Plan on ordering more merchandise from you guys. Thanks. KLDS
so happy you were able to put my unique word "Obergrossescheinehund" onto the new yellow mug. The yellow mug and black print make it easy for the words to be seen.
As always, a great gift.
Was very happy with the customer service team when I had a question. They responded to my email quickly. The mug looks really cool, makes me laugh every time I use it and high quality. I’m in love with it. Thanks!
Wanted to try these guys out to see if they delivered and how it'd go. Went great. Got two mugs within 7 days, unharmed, printed well. THANK YOU
Quick delivery, easy ordering, unique and special gift!
Quality and style are outstanding relative to price point.
The mug I ordered was exactly as described on the site. The shipping was fast as well. I will buy from these people again.
Came within a week and it's exactly what I ordered, my friend will love it!
Excellent mug excellent service
The mug , color and saying are perfect! PMEO is what I say at work everyday. It has become a favorite saying for my coworkers when things go haywire!
As always, easy to order and not-too-long of a wait for the finished product to arrive. It’s well-printed, and very sturdy. A great gag present for wedding party members.
t-this mug changed my life. At first i was a loner but then i bought this mug and i became HIM. I thank this mug everyday for its blessings
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