trance Mug

98/99 was trance's downfall from a production and creative level. The cheap gimmick of the build-breakdown-anthem was what allowed it to become so commercial and so successful. Pure trance is very repetitive, unresponsive, hypnotic, and is an acquired taste.....the exact antithesis to the music that dominated the club scene in 98/99. Thing is......people are stupid. They have neither the intelligence nor the patience nor the introspection to appreciate something like trance, so they virtually ignored it for most of its existence until trance developed these singalong melodies and flighty, ethereal orchestral chords. Only when trance brought itself down to the level of the lowest-common denominator of music listeners did it become wildly popular on an unprecedented level. And like anything, it created a theme. A gimmick, in the form of shallow breakdowns and trite, limp anthems. And like any gimmick, it needed to be exploited, milked dry, chewed up and spat out. Trance producers became addicted to the insta-fame the new Anthem Trance gave them. A lot of them started making a very comfortable living, and they refused to go back........they refused to take risks, refused to innovate, refused to produce, succeed, and excel in music. They grew lazy and complacent. It was far easier, after all, to simply replicate the same song over and over again with the same template, with a few minor key changes. They churned out, instead, Pulp Trance, manufactured assembly line McTrance, commercial schlock intended for mass consumption. The music, like breads and circuses, distracted the ignorant peons from what trance was supposed to be doing to them. They ate it all, of course. Like greedy little consumers, they swallowed the tra(sh)nce whole and asked for more, never thinking about the care or quality of the culture that once fostered it. Like a seed passing undigested through the body of a bird, they drifted in and out of the rave scene, devouring the products of trance but never thinking to enrich and strengthen the community; like parasites, they became docile spectators, free to engorge themselves on the superscene they're told to worship; never to participate, never to involve, never to self-actualize. And then they proceeded to think that they were (and still are) somehow more cultured and evolved than the rest of society because they listen to this bumping underground trance music, unaware that trance is utilizing essentially the exact same tricks, techniques and sacharine schmaltz that they so loathed about the pop music world. Trance became instrumental pop music in 1998. That's why it became so popular. Nothing "beautiful" or "magical" about that.