Sponsorblasting

A common money-making tactic employed by quality content creators, especially those found on platforms like TikTok. Sponsorblasting consists of occasional sponsored content produced periodically, used primarily by affluent content creators to make modest amounts of money in short bursts off of the views they get. It may seem like an ineffective concept, but it's incredibly effective at increasing user retention in practice. The sporadic approach that sponsorblasting takes towards monetization can often increase user retention via classical conditioning techniques. Through psychological concepts that won't be discussed here, sponsorblasting both traumatizes viewers and creates patterns of addiction that maintain a firm grip on them in spite of the negative mental health impacts of the presented content.