Recontextualization
transitive verb 1. A process that extracts text, signs or meaning from its original context (decontextualization) in order to introduce it into another context. Since the meaning of texts and signs depend on their context, recontextualization implies a change of meaning, and often of the communicative purpose too. Recontextualization at three different levels: 1) Intratextual 2) Intertextual 3) Interdiscursive. 2. The dynamic transfer-and-transformation of something from one discourse/text-in-context...to another.
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