Precarized Consumerism

The contemporary condition where consumerism persists—indeed, intensifies—even as the material conditions that once supported it collapse. Workers on starvation wages, unable to afford housing or healthcare, are nevertheless saturated with consumerist ideology and compelled to participate in markets for goods that are increasingly shoddy, deceptive, and overpriced. Precarized consumerism encompasses the "false foods" that taste like chocolate but contain none, the fast fashion that disintegrates after three washes, the electronics designed to fail, and the constant pressure to consume despite having nothing. It's consumerism for people who can't afford to be consumers—a treadmill of desire running on empty, powered by debt, desperation, and the hollow promise that the next purchase will finally deliver the satisfaction that never comes.