One-more-stepism
One-more-stepism (noun): A cyclical pattern of project obstruction where the completion of a task is perpetually delayed by the introduction of a new, unforeseen requirement, often presented as the final step. This phenomenon creates an endless loop of "just one more thing," preventing a project or goal from ever reaching a definitive conclusion. Psychological Underpinnings One-more-stepism is often a tactic of psychological manipulation, whether intentional or unintentional. It functions by creating a false sense of progress for stakeholders. By constantly presenting a new "final step," the orchestrator maintains the illusion that the project is on the verge of completion. This can: Provide a sense of comfort and security: Team members or clients are reassured that work is advancing, which can lower scrutiny and quell anxieties about stagnation. Exploit commitment bias: Individuals who have already invested significant time, energy, or resources are more likely to agree to "one more step" rather than abandon the project. Serve as a delay tactic: Malicious actors, or "crooks", can use this method to prolong an engagement for their benefit, such as continuing to bill for services, extracting more resources, or avoiding a final deliverable that they cannot produce. It keeps the other party hooked on the promise of a resolution that never arrives.
The Urban Dictionary Mug
Wish it had the example text as well, but I loved it anyway

It’s great to be able to create your own mug.
My name is is Geet and literally this is literally a gem of a souvenir to have with me XD.
I love to put my lips on this in the morning
this mug got me hard
greatest mug ever.
I Loved The Cosmic Animates Mug. 10/10
Great cup. Thanks for personalizing the message
I did not order anything, and got a stupid cup
this is my new piss mug
Cool
I got this for my dad but he didn’t want it so he just gave it to me. Ever since I took it back my life has been the greatest it’s ever been. I asked my other dad if he wanted but he said no too. Oh well, I get to enjoy this product for myself more.
It was the greatest mug I've ever ordered :skullll
This mug has made me so happy. This is more than I could have ever wanted in life.
My friend loved it.!!
I like it, but not a lot. Also, the mugs are overpriced.
i luv it! great quality and actually the same hight as mossoflife!
Loved it, my co-workers liked the mug.
best mug every i get to wake up every morning to sip out of my sexy lama mug
I really like this mug. It’s quite bizarre and helps me live a quiet life in my small town of Morioh, Japan.
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