medium maximization
The propensity to forget about the end goal one wants to achieve, and to pursue instead the means or mediums to that end goal. A medium—for example, points or money—is a token people receive as the immediate reward of their effort. It has no value in and of itself, but it can be traded for a desired outcome. Experiments demonstrate that, when people are faced with options entailing different outcomes, the presence of a medium can alter what option they choose. This effect occurs because the medium presents an illusion of advantage to an otherwise not so advantageous option, an illusion of certainty to an otherwise uncertain option, or an illusion of linearity to an otherwise concave effort-outcome return relationship. This work has implications for how points influence consumer choice and how money influences human behavior.
The Urban Dictionary Mug
As always, a great gift.
It looks great. I couldn't have been happier
It’s a mug I would never find in a souvenir shop. I’m a legend in my own home.
I am very please with the mug. Thank you!
ABSOLUTELY LOVED IT BUY IT RN
Was very happy with the customer service team when I had a question. They responded to my email quickly. The mug looks really cool, makes me laugh every time I use it and high quality. I’m in love with it. Thanks!
Haylee My name is haylee sullivan and the mug is describes everything about me and i would rate it at a 5 100% it is awesome

I’m right handed and would’ve liked it better if the handle was on right side with name facing forward instead of having verbiage facing front
girlfriend loved it :) - Ian's Girlfriend
the urge to buy it and write cum on it
Purchased this mug as a Christmas gift. Can’t wait to see the reaction!
This is to test if the Urban Dictionary store rating system is working and not showing fake 5 star reviews.
These are hilarious! Great gifts. Cost seems a bit high but i couldn’t resist.

It’s a great way to store my pencils.
I used this instead of condoms It didn’t work and now my nephew is my son
Ordering was very easy and the delivery to a different address then the billing address was done effortlessly with complete correct order. Was delivered before estimated date which was very exciting. Good job well done by all.
Funny stuff! I wish the mugs cost a bit less, I'd buy more. There's an almost unlimited supply of clever slang.
awesome. came just as ordered.
Nice cup a few words were darker than the rest. But ok
아주 좋은 머그잔 나는 죽은 아버지를 위해 시원한 머그잔을 얻었고 매우 자랑스러워했습니다.
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