Lewcatch Effect

A psychological phenomenon where a word, place or name is pronounced incorrectly by a lot of people. The Lewcatch Effect is to mispronunciations as the Mandela Effect is to false memories, oral discrepancies and spelling errors. Named after Hungarian Marxist philosopher György Lukács, whose surname’s pronunciation is a matter of dispute. He pronounced his last name “LEW-cotch”, while others make the argument that his last name was actually pronounced “LEW-catch.” Other examples include: • Dr. Suess = “Soice”, not “Soose” • Tone Loc = “Tone Loke”, not “Tony Lock” • Martin Scorsese = “Scor-SEZ-ee”, not “Scor-SAY-zee” • Gyro = “YUR-row”, not “JYE-row” • Açaí = “AH-sigh-EE”, not “ah-KAI”