LENTO

The word Lento is often referred to as "slow" as the term derives from music in the historical sense. This is a misnomer in the semantical context. However, the word "Lento" is now associated with a career - a professional, usually someone associated with creative writing and editing skills usually focusing on copy, text or the visual arts - a journalist, a writer, script writer, a public relations, marketing person or web designer, some one who utilises creative thoughts in her/his mind and "slowly" formulates a process towards an outcome. Once that thinking process is complete, the "Lento" quickly applies the process to produce an outstanding piece of work/outcome/text. Further, a "Lento" knows her/his creative value and is exceptionally competitive with her/his peers. Use of the word is in place in Northern Ireland, UK, and USA.