hot topic

A clothing/merchandise store that has increased in popularity dramatically since the late 90's (even though the store itself has been in operation since the late 80's). Hot Topic's intention is to appeal primarily to the gothic, industrial and punk crowds, although in recent years it has also had tendences to cater to the metal and emo cultures among others. The franchise is often perceived negatively, both by the cultures it claims to represent, and those who are not interested in said cultures at all. This perception comes from the fact that a) Hot Topic often only explores the most popular and accessible bands in the previously stated cultures, b) adjusts their merchandise to changes in popular trends and c) often features variations of punk/gothic clothing that is intended to be more appealing to today's youth. Additionally, many also claim the accessories are overpriced and/or cheaply manufactured, and the stores tend to attract naive, impressionable teenagers that are primarily concerned with with the materialistic and surface appeal of the cultures represented (resulting in what could be labeled as faux-rebellion and mass conformism). Despite this, some simply see the store as a convenient place to buy accessories that are otherwise difficult to find without going online or visiting speciality stores. Hot Topic is often seen as a haven for posers because of its focus on popular rock merchandise; fans of the store often have a low opinion of clothing stores perceived as "preppy", such as Old Navy or Abercrombie and Fitch (incidentally, consumers of said stores often have a low opinion of those who shop at Hot Topic).